{"id":2,"date":"2009-08-08T09:16:25","date_gmt":"2009-08-07T23:16:25","guid":{"rendered":"http:\/\/www.onlyaustralia.com.au\/?page_id=2"},"modified":"2026-09-16T15:56:35","modified_gmt":"2026-09-16T05:56:35","slug":"about","status":"publish","type":"page","link":"https:\/\/www.onlyoz.com.au\/oa\/about","title":{"rendered":"About Us"},"content":{"rendered":"<p>OnlyOZ is a network of websites featuring experiences today, tomorrow &amp; beyond. Entertainment, exhibitions, festivals, markets, movies, music, shows and activities.<\/p>\n<p>Listing content in the network is managed by <a href=\"https:\/\/www.ripefruit.com\/publications\/ripefruit-publications\/city-publications\">Ripefruit Media<\/a><\/p>\n<h4>ONLYOZ NETWORK<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/adelaide\/\">Adelaide<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/alicesprings\/\">Alice Springs<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/brisbane\/\">Brisbane<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/canberra\/\">Canberra<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/darwin\/\">Darwin<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/geelong\/\">Geelong<\/a><\/li>\n<li><a href=\"https:\/\/www.onlymelbourne.com.au\/\">Melbourne<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/perth\/\">Perth<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/sydney\/\">Sydney<\/a><\/li>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/tasmania\/\">Tasmania<\/a><\/li>\n<\/ul>\n<h4><strong>Advertising<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.onlyoz.com.au\/oa\/advertising\">Advertising Central<\/a><\/li>\n<\/ul>\n<h4><b>Publisher &amp; Content Management<\/b><\/h4>\n<p><a href=\"https:\/\/www.ripefruit.com\/publications\">Ripefruit Media<\/a> specialise in dynamic content management.<\/p>\n<h2><strong>History<\/strong><\/h2>\n<p><strong>OnlyOZ<\/strong> today, but for over 20+ years, we were onlyaustralia.com.au<\/p>\n<p>Same with the network of city sites, all moving from stand-alone city domains to OnlyOZ.\u00a0 We&#8217;re still in the process of moving, so be patient.<\/p>\n<h2>Google\u2019s Post-AI Direction Is Harming Local Entertainment<\/h2>\n<p class=\"isSelectedEnd\">Without wishing to bite the hand that feeds us, Google\u2019s direction since the arrival of AI search is concerning.<\/p>\n<p class=\"isSelectedEnd\">For more than 20 years, a group of independent Australian websites has supported and promoted local events, venues, shows and experiences\u2014covering entertainment, activities, attractions, art, music and theatre for Australians.<\/p>\n<p class=\"isSelectedEnd\">Increasingly, Google places an AI-generated answer above sponsored listings and traditional search results. Genuine What\u2019s On websites offering comprehensive local coverage may not appear until pages four to eight\u2014well beyond where most people will ever look.<\/p>\n<p class=\"isSelectedEnd\"><a href=\"https:\/\/www.onlyoz.com.au\/wp-content\/uploads\/2026\/09\/2026-09-16_13-11-27.jpg\" rel=\"lightbox[2]\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-4411\" src=\"https:\/\/www.onlyoz.com.au\/wp-content\/uploads\/2026\/09\/2026-09-16_13-11-27-141x300.jpg\" alt=\"\" width=\"141\" height=\"300\" srcset=\"https:\/\/www.onlyoz.com.au\/oa\/wp-content\/uploads\/2026\/09\/2026-09-16_13-11-27-141x300.jpg 141w, https:\/\/www.onlyoz.com.au\/oa\/wp-content\/uploads\/2026\/09\/2026-09-16_13-11-27-481x1024.jpg 481w, https:\/\/www.onlyoz.com.au\/oa\/wp-content\/uploads\/2026\/09\/2026-09-16_13-11-27-721x1536.jpg 721w, https:\/\/www.onlyoz.com.au\/oa\/wp-content\/uploads\/2026\/09\/2026-09-16_13-11-27.jpg 766w\" sizes=\"auto, (max-width: 141px) 100vw, 141px\" \/><\/a>Consider this simple search:<\/p>\n<p class=\"isSelectedEnd\"><strong>theatre shows melbourne 2026<\/strong><\/p>\n<p class=\"isSelectedEnd\">Google\u2019s AI Overview presents just seven productions, despite more than 80 theatre shows currently listed across Melbourne.<\/p>\n<p class=\"isSelectedEnd\">The problems do not end there:<\/p>\n<ul data-spread=\"false\">\n<li>Only two of the six cited links lead to an authorised ticketing agency.<\/li>\n<li>Incredibly, two links point to Viagogo, a ticket-resale marketplace.<\/li>\n<li>One of Melbourne\u2019s leading productions, <em>A Beautiful Noise \u2013 The Neil Diamond Musical<\/em>, is missing entirely.<\/li>\n<li>The answer gives users the impression that seven productions represent Melbourne\u2019s current theatre offering.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">The traditional results are not much better. Apart from What\u2019s On Melbourne, the leading results include individual theatres, RACV, Time Out (with only one production featured) and Fever, which only promotes its own events.<\/p>\n<p class=\"isSelectedEnd\">These are <em><strong>not<\/strong><\/em> comprehensive or accurate results for <strong>\u201ctheatre shows Melbourne 2026.\u201d<\/strong><\/p>\n<p class=\"isSelectedEnd\">The most useful answer would be an independent, regularly updated guide covering the full range of productions, regardless of theatre, promoter, producer or ticketing company.<\/p>\n<p class=\"isSelectedEnd\">This is about more than website rankings.<\/p>\n<p class=\"isSelectedEnd\">When comprehensive independent publishers disappear from view, audiences see a narrower selection of entertainment. Smaller productions and venues lose valuable exposure. Authorised ticket sellers can be displaced by resale marketplaces, while Google\u2019s AI presents a short and incomplete list as though it were a reliable overview.<\/p>\n<p class=\"isSelectedEnd\">What has been lost is discovery: the ability for readers to see the genuine breadth of what is on and choose for themselves.<\/p>\n<p class=\"isSelectedEnd\">Are independent What\u2019s On publishers misguided in raising this concern?<\/p>\n<p>Ask the venues, producers and promoters struggling to reach audiences. They will tell you how difficult things have become.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OnlyOZ is a network of websites featuring experiences today, tomorrow &amp; beyond. Entertainment, exhibitions, festivals, markets, movies, music, shows and activities. Listing content in the network is managed by Ripefruit Media ONLYOZ NETWORK Adelaide Alice Springs Brisbane Canberra Darwin Geelong Melbourne Perth Sydney Tasmania Advertising Advertising Central Publisher &amp; Content Management Ripefruit Media specialise in [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","entry","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us - onlyOZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlyoz.com.au\/about\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - onlyOZ\" \/>\n<meta property=\"og:description\" content=\"OnlyOZ is a network of websites featuring experiences today, tomorrow &amp; beyond. 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