{"id":1837,"date":"2013-05-31T17:17:43","date_gmt":"2013-05-31T07:17:43","guid":{"rendered":"http:\/\/www.onlyaustralia.com.au\/?p=1837"},"modified":"2013-05-31T17:17:43","modified_gmt":"2013-05-31T07:17:43","slug":"blackmagic-camera-wins-top-design-award","status":"publish","type":"post","link":"https:\/\/www.onlyoz.com.au\/oa\/melbourne-business\/blackmagic-camera-wins-top-design-award","title":{"rendered":"Blackmagic Camera Wins Top Design Award"},"content":{"rendered":"

Melbourne-based design and film technology company Blackmagic Design has taken top prize at the 55th Australian International Design Awards, held in Sydney on Thursday night.<\/p>\n

Blackmagic beat 11 other nominees to win the Australian international design award of the year for its Cinema Camera, which competition organisers said rivals its competitors in terms of quality and features but is a fraction of the size and price.<\/p>\n

The Blackmagic Cinema Camera joined the hall of fame of Australian and international design, alongside James Cameron\u2019s Deep Sea Challenger, the Qantas A380 Economy Class seat and the Ford Territory All-Wheel Drive, winning the Design Award of the Year and the Best In Category for Consumer Electronics at the 2013 Australian International Design Awards.<\/p>\n

It is the first time in over a decade that a consumer electronics product has won the major prize at the Design Awards, which is traditionally dominated by Medical and Scientific and Sport and Leisure products.<\/p>\n

Able to achieve Hollywood-quality filming at a fraction of the cost of a commercial camera, Blackmagic impressed the judges due to its potential to transform an entire industry. The camera is sold through the professional and prosumer cinematography channels for around $3,000.<\/p>\n

\u201cA brilliant piece of design in every regard,\u201d the Judges said. \u201cThis product is a showcase of what professional design can do when used effectively.<\/p>\n

\u201cIt will revolutionise the film industry and highlight Australia\u2019s capability to design and develop high technology products with global appeal.\u201d<\/p>\n

Winning the Best In Category award for Domestic Appliances was the LotusGrill BBQ out of Zimba Designs in Germany.<\/p>\n

\u201cLotusGrill delivers focused consideration to the environment, users\u2019 experience, design and cooking superiority for small format BBQs,\u201d said a Zimba Designs spokesperson. \u201cDesigned to facilitate and enhance any occasion: home, beach, boating, camping, picnics, inside or outside and much more.\u201d<\/p>\n

The LotusGrill is primarily sold through homewares and design stores, and its own online store for around $300.<\/p>\n

Dyson picked up two Design Awards in the Domestic Appliances category, for Hot+Cool AM05 and the Digital Slim Mk2, while Sunbeam (Caf\u00e9 Series Espresso Machine EM7000), Nespresso (U coffee machine), Philips (PerfectCare Aqua), Breville (Original 74) and Everdure (E Churrasco) all picked up one award each.<\/p>\n

As the overall winner on the night, Blackmagic didn\u2019t leave much room for other consumer electronics products to stand out, though several companies put up a good show, taking home Design Awards. These winners were Hive, Jobo, Pentax, Rode and Blueant.<\/p>\n

Several well-known appliance brands also made their mark in other categories, most notably Dyson, which won Best In Category for Architecture and Interiors for the Airblade Tap hand dryer. Philips was another to perform well, picking up two Design Awards in the Medical and Scientific category.<\/p>\n

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